We Help Brands Win With Hispanic Consumers
Generis Latina is a retail merchandising and in store demo agency specializing in Hispanic CPG categories such as seasonings, spices, cooked meats and prepared rice.
We help brands stand out in supermarkets and independent Hispanic stores through bilingual field teams, consistent execution and smart retail engagement.
With more than thirty five years of experience in the consumer goods industry, we understand the cultural nuances, shopper behaviors and execution standards required to win at shelf in California, Texas and across the United States.
Merchandising Execution
Weekly visits, shelf management, display building, POS placement and retail audits focused on visibility and availability.
Bilingual In Store Demos
Engaging cooking demos, recipe based activations and product education delivered in English and Spanish.
Stronger Retail Execution. Better Shopper Engagement.
Why Leading CPG Brands
Choose Generis Latina
We bring the discipline of a corporate field team
with the speed and flexibility of a family run agency.
Our bilingual merchandisers and demo specialists
deliver consistent store results that help brands win with
Hispanic consumers.
Consistent Merchandising
Weekly store visits, display building, product rotation and shelf management that protect your brand and increase visibility.
Real Time Reporting
Photos, pricing checks, audits and recap summaries delivered immediately after each visit or activation.
Bilingual Demo Specialists
Engaging cooking demos, recipe based activations and shopper interaction delivered in English and Spanish.
Experienced Leadership in Hispanic Retail and CPG Execution
Carlos understands the Hispanic retail market better than anyone we’ve worked with. His leadership and hands on approach ensured our products had the visibility and rotation we needed across key stores in California.
Jonathan Rivera
Regional Sales Director
Carlos understands the Hispanic retail market better than anyone we’ve worked with. His leadership and hands on approach ensured our products had the visibility and rotation we needed across key stores in California.
Jonathan Rivera
Regional Sales Director
Carlos and his team brings a rare combination of deep CPG knowledge, cultural insight and real operational discipline. Generis Latina helped us enter Hispanic independents quickly and effectively.
Sofia Delgado
VP of Marketing CPG Snacks Division
