G E N E R I S L A T I N A

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FAQ's

Let’s make something awesome together

We’re not just another retail service agency, we’re your on the ground execution partner. With over 35 years of experience in Hispanic focused CPG merchandising and in store demos, our team combines the discipline of a corporate field operation with the speed and flexibility of a family run company.


We’re here to deliver reliable execution, stronger shopper engagement, and measurable growth for your brand across California and Texas.

Speed, flexibility, cultural expertise, and 35 years of industry knowledge. We deliver consistent store results with a personal, high-touch approach.
• We currently operate across Southern California, with coverage in Los Angeles, Orange County, Inland Empire and San Diego.
• Expansion markets, including Northern California, Nevada and Texas, are available based on program size and retailer partnerships.
• After each store visit or activation, our field teams upload photos, pricing verification, inventory updates, and audit summaries directly from the sales floor.
• Reports are delivered instantly to clients, providing full visibility of execution quality and store-level performance.gilla erat id ante commodo maximus
• We are a culturally aligned, Hispanic-led company with deep experience in spices, seasonings, and center-store Hispanic categories.
• Our bilingual specialists, fast response times, accurate reporting, and strong retailer relationships ensure superior execution and accountability.
•Simply contact us to schedule an intro call where we review your goals, categories, and retail priorities.
•We will build a custom programwhether merchandising, demos, resets, or multi-store activation based on your needs and budget.
• New clients receive a complete onboarding packet, W-9, insurance certificates, and a dedicated account manager.odo maximus
Absolutely. Our field team is fully bilingual (English–Spanish) and trained to engage Hispanic shoppers effectively.
Yes. We handle planogram resets, new item cut-ins, seasonal changes, display builds, and retail blitz projects.